Independent media agency
Personalized services. Tailored for you.
A compact independent media agency for strategy, planning, buying, research and reporting — built around the brief, the budget and the business objective.
About us
Media experience. Personal commitment.
Crossmedia brings together media professionals with experience built over decades, working with brands across automotive, pharma, FMCG, banking and e-commerce. We bring that experience to every brief, with direct involvement and solutions tailored to each client’s objectives.
Our team combines complementary media skills with long-standing relationships across TV, radio, out-of-home and online. We work closely with our clients, from understanding their business to planning and evaluating campaigns, with clear communication and the flexibility to adapt along the way.
Services
From strategy to reporting.
We cover the full media process: strategy, planning, buying, analysis, monitoring and reporting.
01
Media Strategy & Planning
We clarify the role of channels, audiences, timing and budget.
- Media strategy
- Channel mix and flighting
- Target group analysis
02
Buying & Negotiation
We negotiate and optimize costs across TV, Radio, Digital and OOH.
- Annual and ongoing negotiations
- Net-net cost optimization
- Media supplier coordination
03
Research & Competitive Analysis
Market, category, audience and competitive analyses with useful conclusions for decisions.
- Market and category reviews
- Competitive audit and share of voice
- Insights for strategy
04
Reporting & Dashboards
Recurring reports, post-campaign evaluations and easy-to-use dashboards.
- Campaign reporting
- Post-campaign evaluation
- HTML, Looker, Excel, PDF, PPT
05
OOH & Production Coordination
Negotiation, contracting, monitoring and proof-of-performance for OOH and production.
- OOH planning and suppliers
- Implementation monitoring
- Implementation verification
06
Media Trainings
Individual or group sessions for teams that want to better understand planning, buying and evaluation.
- Essential media fundamentals
- Reading media plans and reports
- Training tailored to client needs
Proof of performance
Negotiation checked against the market.
In large projects, buying performance and service quality were checked through external audit and compared with the media market.
YOY external auditValidation of prices and service quality.
Competitive benchmarkComparisons against large media market clients.
Efficiency + effectivenessNot only costs, but also delivery quality.
SavingsOptimizations generated through negotiation and control.
How we work
A clear process. Easy to follow.
We start from the brief, build the plan, negotiate, implement and evaluate the results.
Understand
Objectives, category, audience, budget and context.
Build
Strategy, channel mix, budget and working scenarios.
Implement
Buying, implementation, monitoring and fast reactions.
Evaluate
Results, explanations and recommendations for the next stage.
Experience
Experience built in leading agencies and alongside important brands
Our team has worked in media since the early years of Romania’s advertising industry. We developed our expertise in large media agencies, managing accounts across automotive, pharma, FMCG, banking and e-commerce.
Long-standing relationships with TV, radio, OOH and online partners support our negotiation, implementation control and ability to protect each client’s budget.
95combined years in media
100+clients managed
1,772campaigns planned in eight years
50launch and rebranding campaigns
Brands we have worked with
Vălenii
de Munte
de Munte
VELINGRADALCALIA
Fashion Days
flip
Vălenii
de Munte
de Munte
VELINGRADALCALIA
Fashion Days
flip
Let’s talk about your next media project.
Tell us what you want to achieve. We’ll come back with clear questions and next steps.